Alan Cresto photographs and directs fashion, lifestyle, celebrities and children, providing dynamic motion and still imagery for clients, seamlessly working in both mediums within the same production day.
Arriving in New York City with a degree in Industrial Design, he fell into the fashion and film industry, working as an agent, producer, set designer and art director. These experiences - and a love affair with the polaroid camera - helped shape his approach. He started shooting on his own, perfecting lighting and technique.
"I'm drawn to moments that make me pause and take a fresh look at what's before me: light, form, authentic emotion, spontaneity, coincidence. You'll see me stopping to smell the flowers at a green grocer, or screeching to a halt to take in a pregnant full moon on the horizon!"